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This domain jalapenodrums.co.uk had the following in the site, "Custom made drums by David Nuttall." We observed that the website stated " Hand made in the UK since 1998." It also stated " Drum sets, drum kits uk, custom drums. In a world full of mass-produced drums. Jalapeno Drums stand out as a shining jewel, offering the customer complete customization combined with hand-made individuality. Now in its tenth year of trading, each and every drum is still lovingly hand-crafted, to order, by drummer craftsman David Nuttall an Englishman who is as passionate about building drums as you are about playing them!." The header had drums as the highest ranking keyword. It was followed by uk drums, custom drum, and custom kit which isn't as ranked as highly as drums. The next words the site used was hand made drums. handmade drums was also included but could not be understood by web engines.